| Taking
Biometrics to the Bank
Biometrics has been touted
as a gee-whiz solution for regulating access to
computer networks, managing high-security areas,
and verifying customer identities. Yet few
industries have been sold on the technology.
Financial services companies have used physical
characteristics - particularly fingerprints - to
conduct employee background checks for many
years, with some banks using speedier electronic
fingerprint scans. Still, accuracy and privacy
are the biggest hurdles to widespread adoption
of biometrics, according to John Hall, spokesman
for the American Bankers Association.
Customer Drives
Demand
"Banks would never want
to be seen as foisting these new technologies on
customers," Hall says. When customers feel
comfortable using a fingerprint or retinal scan
instead of a personal identification number and
decide it's worthwhile, "then banks may make a
wholesale change," he says. For example,
biometric technology could reduce identity
theft, a $54 billion problem in 2004, according
to a study sponsored by the Better Business
Bureau.
In the meantime, financial services firms are
moving slowly, with biometric deployments
occurring here and there. The Purdue Employees
Federal Credit Union in West Lafayette, Ind.,
has operated fingerprint-authorized self-service
stations at its branches since 1997.
Recently, Bank of
America installed a palm scanner at new
locations for safety deposit box customers. The
device saves on time and manpower, says Pam
Langfitt, manager at the bank's Short Pump
office in Henrico County, Va. "In any
retail-type business, you staff to your volume
of transactions and sales, not to how many
people need to get access to their safe boxes."
Customers also like the
convenience. "They don't have to wait for
someone to become available for them to get into
their box," Langfitt says. Instead, customers
simply enter an identification number and use
the scanner for access. It beats the old system
that required an employee to pull a signature
card to verify identity.
Voice Recognition
Financial services
firms are investigating the use of voice
verification, according to David Ostlund, a
consultant at New York-based International
Biometric Group. The physical infrastructure to
support voice recognition services -
communications networks - is already in place,
he says. "You just need software
infrastructure," Ostlund says. And it's secure.
"It would be very difficult for someone to
synthesize your voice over the phone," he says.
International Biometric recently tested voice
verification of a phone caller's identity for a
major credit card company. Although Ostlund
couldn't reveal the name of the firm or the
outcome of the test, he noted that the results
varied from vendor to vendor. Also, land lines
performed more reliably than cell phones.
Government Catalyst
Many credit card
companies, including Visa, Chase, and Citibank,
have at least piloted biometric programs.
Ostlund declined to say whether the systems are
actually in use. "A lot [of firms] are testing
and it's under the radar," he says. "They're
waiting for the government sector to embrace and
do the legwork to prove to the American public
that these technologies are safe, and are
intended to increase security."
Government projects such as US-VISIT, which
requires that passports of all non-immigrant
visitors to the United States have a biometric
feature, will be watched closely. Success or
failure of these and other federal projects is
likely to influence the future of biometrics.
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