|
This week, Pay By Touch Solutions, a
San Francisco-based firm whose system allows customers to pay at participating
grocery stores with the press of a finger, announced that investors have
pledged $130 million to fund the company's expansion plans. And, rival BioPay
has already enrolled more than 2 million people into its service for cashing
payroll checks and paying at the supermarket checkout.
Paying by fingerprint is a hit with
consumers, because people want convenience and faster check outs, said Shannon
Reardon, director of marketing for Pay By Touch.
"The primary reason consumers sign up
is for convenience," Reardon said. "They don't need a wallet or purse. When it
become more ubiquitous, consumers won't have to carry cards around."
Moreover, the systems are popular
with merchants, who stand to save a significant amount in processing fees if
their customers pay using fingerprints linked to their bank accounts--up to 75
percent over straight credit card fees, according to BioPay. The market for
such point-of-sale equipment and services will jump to $440 million--or 8.4
percent of the market for biometrics--by 2010, up from $31 million--or 2
percent of the market--in 2005, according to research firm International
Biometric Group.
Yet, the security of the systems
largely remains a question mark. Security and privacy experts worry that
pay-by-fingerprint schemes could lead to hard-to-combat identity fraud and
greater threats to civil rights.
"What are their security practices
and how much more extraordinary are they compared to a ChoicePoint, a
LexisNexis, or a CardSystems?" said Pam Dixon, executive director of the World
Privacy Forum. ChoicePoint, Reed Elsevier's LexisNexis, and CardSystems
Solutions have all had high-profile incidents where consumers' financial and
personal data has been leaked.
"Stealing a credit card number is one
thing," she said. "But if your biometric is stolen and can be reconstituted,
then that is a big problem."
Both Pay By Touch and BioPay pledged
that their customers' security and privacy are of paramount importance.
Both companies require customers to
physically enroll and link their fingerprint and customer ID number to one or
more financial accounts. Social Security numbers are not used and accounts are
only identified by the last few digits of the account number. The merchant
never sees any of the information and nothing is left behind, said Donita
Prakash, vice president of marketing for Herndon, Virginia-based BioPay.
"It is the least amount of
information left behind about you for any of the possible ways of completing a
transaction," Prakash said. "Nothing physical passes to the merchant that could
be skimmed, and it's not leaving your body."
Moreover, neither system uses the
actual fingerprint to identify the user, but creates a template of the
fingerprint--generally a set of numbers measuring specific features of the
print. The data format reduces transmission time, but also makes it impossible
to reconstitute the original fingerprint, said Larry Hollowood, chief security
officer for Pay By Touch.
"When we explain to our consumers
that we are not taking the full fingerprint, but that we have 40 data points
that can't be turned into a fingerprint, that increases the adoption rate," he
said.
For most consumers, the firm's
security pledges are either enough or take a back seat to the convenience of
paying by fingerprint. A survey commissioned by BioPay found that half of those
polled believed fingerprints to be more secure than other forms of payment and,
more importantly, more convenient.
"Convenience almost always wins out,
even over security," BioPay's Prakash said.
However, at least one of BioPay's
practices has raised eyebrows among security and privacy experts. While Pay By
Touch executives say the company does not keep the original image of the
fingerprints used by the customer to enroll, BioPay does, storing two
fingerprints images from each of its 2 million customers encrypted in an
offline database.
Such a database would quickly become
the target of identity fraudsters, said Bruce Schneier, chief technology
officer for Counterpane Internet Security and author of several books on
security and encryption. While there is no obvious use for a database of
fingerprints today, that does not mean there will not be uses in the future, he
said.
"A decade ago, no one really knew
what use a database of a million credit card numbers would be--turns out you
can do a lot of things with it," Schneier said. "Right now, we are not at the
point that there are obvious uses of fingerprint, but 'I don't know' is not a
good response when discussing security threats."
Such a database will be valuable in
the future, and criminals will find a way to get access to the data, he said.
"Keeping the system offline is not a
solution, because you have to worry about insiders as well as outsiders,"
Schneier said.
Recent events have shown that
compromising computers by attacking their network connection is only one way to
get access to sensitive financial data. Bank of America lost 1.2 million
records of financial accounts not through a system compromise, but when
sensitive, and unencrypted, backup tapes went missing. And, Choicepoint's had
more than 145,000 consumer records stolen when fraudsters gained access to the
data broker's records by posing as legitimate firms.
Privacy experts worry that the
existence of a database of fingerprints would also be a lure to law
enforcement. If an unknown fingerprint is found at a crime scene, checking it
against a database such as the one BioPay keeps would likely become standard
procedure, said the World Privacy Forum's Dixon.
"If I was a law enforcement agency
and there was a wide deployment of BioPay, they would be my best friend," Dixon
said. "When you are thinking of really bad scenarios (from a civil rights point
of view), that is it. It's a security violation waiting to happen."
Moreover, a database of fingerprint
templates may be just as useful to criminal investigators as a database of
images. If a template could be generated from a latent fingerprint left at a
crime scene, then any database of fingerprint templates could be used to match
a print to a person.
BioPay's Prakash stressed that the
company would control access to the database to the extent allowed by law.
"We make a pretty big point that we
do not share with the government," she said.
Yet, the marketing executive for
BioPay is less certain on what the company's reaction would be to a subpoena
from law enforcement to check its database for a certain fingerprint.
"It hasn't happened yet, and I don't
want to speculate," Prakash said.
|